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Practical sales training to strengthen your team performance.
Sales Training
Our workshops tackle business challenges, from value selling and business development to team performance and customer relationships. We offer bespoke training tailored to your needs.
Value Selling Workshop: Shift the Conversation
Competing in crowded markets often forces companies into a race to the bottom on price. Our Value Selling Workshop is designed to help your team break free from this cycle by shifting the focus to what truly sets your business apart. By understanding and communicating your unique value, your team can engage customers more effectively and drive profitable growth. This workshop includes:
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Exploring the decision-making process of your customers to understand what influences their buying decisions.
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Practical exercises for identifying and articulating the added value your business provides beyond price.
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Developing value proposition statements that directly address and dispel common pricing challenges.
During the session, your team will engage in hands-on activities, including customer outreach to gather insights on purchasing drivers. They’ll also collaborate to refine messaging and strategies to confidently communicate your value to potential clients. By the end of the workshop, your team will leave with:
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A deeper understanding of your customers’ priorities and challenges.
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Clear, compelling value propositions tailored to your market.
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Actionable next steps to continue developing a value-focused sales approach.
This workshop is a starting point for embedding a value-based mindset within your team, helping them navigate competitive pressures while driving better outcomes for your business and your customers.
Business Development Workshop: Drive Growth
Developing a strong business or sales strategy is critical for growing your customer base and unlocking new markets. Our Business Development Workshop equips your team with the tools and techniques to identify, target, and nurture the right prospects, positioning your business for sustainable growth. This interactive workshop focuses on:
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Defining a clear business development strategy that aligns with your growth goals.
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Identifying and prioritising high-potential prospects.
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Strengthening your inside sales team’s ability to connect with, qualify, and nurture leads.
Throughout the session, we’ll guide your team in evaluating your current processes, uncovering opportunities to improve efficiency and impact. Together, we’ll explore the tools and technologies that can enhance prospecting efforts, ensuring your team has everything they need to achieve your sales goals. By the end of the workshop, your team will leave with:
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A refined business development strategy tailored to your growth objectives.
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A clear framework for prospect selection and prioritisation.
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Practical processes and tools to nurture leads effectively and move them through the pipeline.
The result? A motivated, equipped team with a focused strategy to drive your business forward and deliver measurable results.
Sales Development Workshop: Create Success
A clear, effective sales process is the backbone of any successful sales organisation. It helps prioritise leads, streamline the pipeline, and increase team efficiency. Our Sales Development Workshop is designed to assess your current practices and introduce targeted improvements aligned with your business goals. This hands-on workshop focuses on:
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Evaluating your existing sales process to identify strengths and areas for improvement.
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Introducing practical strategies to optimise your sales cycle and pipeline management.
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Establishing tailored key performance indicators (KPIs) to track progress and measure success.
Delivered in a context specific to your business, this session provides your team with the insights and tools they need to work smarter and close deals more effectively. By the end of the workshop, your team will leave with:
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A refined sales process that aligns with your growth objectives.
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Clear KPIs to monitor performance and ensure ongoing improvements.
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Practical strategies to streamline daily workflows and drive efficiency.
This workshop equips your sales team with a structured approach to pipeline management, ensuring long-term success and seamless adoption of best practices across your organisation.
Key Account Development Workshop: Strengthen Relationships
Key account management is the cornerstone of sustained revenue and profitability for many businesses. Our Key Account Development Workshop helps your sales team build strong, value-driven relationships with your most important customers, ensuring long-term success for both parties. This interactive workshop focuses on:
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Understanding the goals and priorities of your key accounts.
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Developing tailored solutions that address customer needs and build deeper engagement.
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Identifying opportunities for cross-selling and up-selling to increase account value.
Through practical exercises and group discussions, your team will learn how to strengthen customer relationships while maximising growth opportunities. By the end of the workshop, your team will leave with:
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A clear strategy for managing and growing key accounts.
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Actionable insights into customer goals and how to align solutions accordingly.
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A framework to identify and pursue revenue-increasing opportunities within existing accounts.
This workshop equips your team with the skills and strategies to nurture key accounts, drive revenue, and create lasting partnerships built on mutual success.
Prospecting Workshop: Build Confidence, Create Opportunities
Prospecting is an essential part of driving sales growth, but it’s often one of the most challenging and overlooked aspects of the sales process. Our Prospecting Workshop is designed to reignite your team’s enthusiasm for prospecting and equip them with the tools and strategies they need to succeed. By focusing on value-driven outreach, your team will learn how to connect with prospects in a meaningful way that opens doors and builds lasting relationships.
This workshop includes:
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Exploring what drives prospects to engage and what they value most when making decisions.
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Practical exercises to develop and refine prospecting scripts tailored to customer needs.
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Hands-on activities to build confidence and resilience when approaching new opportunities.
During the session, your team will engage in dynamic, interactive tasks, including live customer outreach to uncover real-world insights that shape prospecting strategies. They’ll work together to create personalised scripts, refine their messaging, and tackle objections with confidence. By the end of the workshop, your team will leave with:
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A renewed understanding of the role of prospecting in driving business growth.
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Customer-inspired prospecting scripts and value propositions that resonate.
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A clear, actionable plan to integrate consistent prospecting into their daily routines.
This one-day workshop is a catalyst for your team to take ownership of their prospecting efforts, creating a sustainable approach that builds stronger, value-driven connections with future customers.
